Technical Article

Automation and Multicultural Workforce Drives Strong Demand for Industrial Coaching


Ignacio Isusi is an Ontological Business Coach at ISUMAS Coaching and a multi-cultural industrial communication expert who drives best-practice leadership. Follow on Twitter @IgnacioIsusi or LinkedIN at

According to Ontological Executive Coach, Ignacio Isusi, “Advancements in technology are often met with resistance, especially when the workforce fears displacement. The rise of automation is often associated with the threat that companies will outsource labor to machines. It is up to executive leadership in the C-Suite to ensure that the employees feel valued, respected, and perceive their critical role to the future success of the company.”

Isusi shared that with an ever-increasing number of Spanish-speaking workers the imperative to share in a multi-cultural environment often exacerbates the fear and isolation associated with automation advancement. 

Rise of the service robots


The market for service robotics is growing. Service robots have been employed in industrial settings for many years, with a steep increase in recent years. Service robots for domestic use are still under development, but they are catching up.


The touchscreen on the robot’s head gives it a friendly and likeable mannerisms, but lets it also be easily controlled

According to figures provided by the International Federation of Robotics (IFR) around 21 000 service robots were sold for professional applications in 2013, generating sales of $3,6 billion. Since 1998, a total of about 150 000 service robots for professional use have been counted. Because of the diversity of these products resulting in varying utilization times it is not possible to estimate how many of these robots are still in operation. Some robots (e.g. underwater robots) might be in operation for more than 10 years, compared to an average of 12 years in industrial robotics. Others, like defense robots, may only serve for a short time.

It is interesting to note that up to 2008 about 63 500 service robots for professional use were sold during a period of more than 12 years. However, during the past five years, some 100 000 service robots for professional use were sold. This demonstrates the accelerating rate of increase in sales. Still, few main application areas make up most of the volume: Service robots in defense applications accounted for almost 45 % of the total number of service robots for professional use sold in 2013.

Almost 5100 milking robots were sold in 2013 compared to 4750 units in 2012, representing a 6 % increase. 760 units of other robots for livestock farming such as mobile barn cleaners or robotic fencers for automated grazing control were sold in 2013, resulting in an increase of 46 %. The total number of field robots sold in 2013 was about 5900 units, accounting for a share of 28 % of the total unit supply of professional service robots.

Sales of medical robots decreased by 2 % compared to 2012 to almost 1300 units in 2013, accounting for a share of 6 % of the total unit sales of professional service robots. The most important applications are robot assisted surgery and therapy with more than 1000 units sold in 2013. Medical robots are the most valuable service robots with an average unit price of about $1,5 million, including accessories and services. Therefore, suppliers of medical robots also provide leasing contracts for their robots.

About 1900 logistic systems were installed in 2013, 37 % more than in 2012, accounting for 9 % of the total sales of professional service robots. Medical robots as well as logistic systems are well established service robots with a considerable growth potential.

In 2013, about 4 million service robots for personal and domestic use were sold, 28 % more than in 2012. The value of sales increased to $1,7 billion. Service robots for personal and domestic use are recorded separately, as their unit value is generally only a fraction of that of many types of service robots for professional use. They are also produced for a mass market with different pricing and marketing channels.

So far, service robots for personal and domestic use are employed mainly in the areas of domestic robots, which include vacuum and floor cleaning, lawn-mowing robots, and entertainment and leisure robots, including toy robots, hobby systems, education, and research. Handicap assistance robots have taken off to the anticipated degree in the past few years. In 2013, a total of about 700 robots were sold, up from 160 in 2012 – an increase of 345 %. It is projected that sales of all types of robots for domestic tasks could reach almost 23,9 million units in the period 2014 to 2017, with an estimated value of $6,5 billion. Sales of robots for elderly and handicap assistance will be about 12 400 units in the same period. This market is expected to increase substantially within the next 20 years.

Different requirements for industrial and service robots

Industrial and service robots differ significantly in terms of specifications. This can be seen when the required positioning accuracy is considered, or how the robots are integrated into the overall system. While traditional industrial robots perform their tasks in clearly structured environments with external safeguards, service robots usually work in unstructured environments and collaborate directly with humans. While industrial robots are made safe by being deactivated when somebody comes close, service robots have to interact with people. As a result, they require more complex safety concepts in order to ensure safe operation, perhaps even going as far as proximity sensors and tactile skin. Professor Gordon Cheng at the Technical University Munich has been constructing a sensitive skin for robots that will enable close contact between robots and humans. It can also be used in exoskeletons, where the artificial skin gives feedback to the person in the exoskeleton. Amazingly, the researchers found that the brain can adapt to this kind of feedback and help people walk.

Industrial safety standards can be applied to service robotics wherever it makes sense to do so. However, at the same time they must not be overdone and end up running up exorbitant costs. Some smaller aspects, such as gripping technology and kinematics, can be applied to service robotics applications relatively easily. The manufacturer needs to consider the far more varied requirements of service robotics. The line between industrial and service robots has already become blurred in areas such as the automotive industry, for example.

A built-in camera transforms the one-finger hand of the Care-O-bot 4 into a seeing gripper

Industrial robots that can built a car or assist a worker in building a car, can also help in everyday situations. Schunk is one of the pioneers in the field of mobile gripping systems. The company’s portable grippers and lightweight arms have been pivotal in the field of service robotics. Dr. Markus Klaiber, Technical Director at Schunk said, “We are also working intensively on seeing grippers. This principle has already been put into practice with the one-finger hand of the Care-O-bot 4, which was developed by the Fraunhofer IPA Institute in Stuttgart in partnership with Schunk.” It can be fitted with a built-in hand camera that allows users to view dimly lit areas on high shelves, for example.

This modular, multi-functional robot assistant is one example for a domestic service robot. Like other service robots, all actuators of the Care-O-bot 4 are controlled via CANopen. Schunk Powerball ERB modules are used as arm joints. They control the movements of two axes in a single module with minimum space requirements. The modules also supply high torques and communicate via CANopen.

The Care-O-bot 4 is a mobile robot assistant that is supposed to actively support humans in their daily life. It can be used for a variety of household tasks, for example to deliver food and drinks, to assist with cooking, or for cleaning. The robot can also be applied to a variety of services outside the home: to support patients and personnel in health care institutions, to deliver orders in restaurants, to provide reception and room service in hotels or for entertainment. Unstructured environments are still a problem for the robot, which is why it cannot be used in households yet. This is mainly a software problem though, according to the company, the hardware is ready.

Article Courtesy:

CAN in Automation (CiA) GmbH

Annegret Emerich

Integrated E-commerce Achieves Transportation Excellence

Long gone are the days when e-commerce was just a side project. It is now a main driver of growth across retail, wholesale, and manufacturing alike. E-commerce retail sales in the US grew at nearly 15% last year, about 10 times the 1.5% growth rate for retail overall. To seize this opportunity, shippers need to integrate their e-commerce fulfillment with transportation management capabilities.


E-commerce is driving increasing complexity in logistics and more companies are learning how to build an integrated approach that enables omni-fulfillment, increasing customer service, while controlling costs.

The Inverter Drive: From Yesterday’s Technology to Tomorrow’s Unsung Hero?

Inverter Drives: Have they changed much over the past 20 years? Not at the first glance; with underlying Drive technology, there hasn’t been a significant leap forward. The industry is still using IGBTs, and while these may have evolved a few generations, fundamentally it’s the same technology underneath. Yet this apparent lack of evolution gives space for a a wide range of advancements and innovations required in engineering.

India’s Downstream Oil Sector Poised for Unbridled Growth

Touted to be the world’s fastest growing economy, India’s demand for oil seems insatiable. As per Petroleum Planning and Analysis Cell (PPAC) data, India’s consumption of petroleum products, which includes domestic and industrial fuels, rose 17.7 percent to 15.2 million tons (MT) in October 2015 from 12.9 MT in October 2014. Current oil and gas production in the country cannot meet this constantly increasing demand. Over the past decade, crude oil imports have doubled to about 3.8 MMbpd (million barrels per day), making it the third largest crude oil importer (behind China and the US).  Domestic demand for fuels is the catalyst for refinery capacity growth.  

India is now the second largest refiner in Asia (after China), with the fourth largest refining capacity in the world. The IMF’s World Economic Outlook 2016 report states that India’s growth is driven by private consumption, which has benefited from lower energy prices and higher incomes.

With the drop in oil prices, refiners in India are filling up their petroleum reserves as a hedge against price volatility and supply disruptions. Oil storage capacity of 5.3 MMt is being built at three locations: Visakhapatnam (already operational), Mangalore, and Padur. The IEA (International Energy Agency) says that domestic demand for oil could touch 10 MMbpd by 2040, largely due to growth in the manufacturing sector and industrialization. The dip in global oil prices has reduced the cost of diesel in India and the money has gone back to the government. This deregulated fuel market allows private Indian refiners to compete with public sector companies on a level playing field.

The refining industry consists of companies such as Indian Oil Corporation (IOCL), Bharat Petroleum Corporation, Hindustan Petroleum Corporation, Chennai Petroleum Corporation (CPCL), Mangalore Refinery and Petrochemicals Ltd (MRPL), Reliance Industries (RIL), Essar Oil Ltd (EOL), etc. Major companies belonging to the upstream industry are Oil and Natural Gas Corporation (ONGC), Oil India (OIL), Cairn India, and Reliance Industries (RIL).

Presently, India has 22 major refineries in operation with total installed capacity of about 4.6 MMbpd. The downstream industry is dominated by public sector companies; IOCL is the largest refining company, and with its subsidiary CPCL it operates 35 percent of India’s refineries.  Indian refiners are investing over $30 billion in additional projects in the next five years.  A project feasibility study is also being conducted to build a 1.2 MMbpd refinery on the west coast in two phases. Refineries in India, both in the private and public sectors, are scaling up and investing in new technologies, adhering to regulatory compliances, and creating world-class facilities; because it is critical to be compliant, competitive, and environment-friendly.  Capital expenditures are likely to escalate due to new regulations to curb air pollution and produce Euro-6 standard fuels by 2020.

The increased refining capacity provides opportunities to strategic investors, technology licensors, service providers, equipment suppliers, and EPC contractors. The government proposes to set up at least three petroleum, chemical, and petrochemical investment regions (PCPIR), and this will benefit the downstream sector.

It is obvious that with the convergence of multiple factors and a conducive investment climate, India’s downstream sector is on the brink of exponential growth.

Article Courtesy

Sharada Prahladrao,

Editor & Public Relations Manager,

ARC Advisory Group, India

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December'15/January 2016